McDonald's Change of Fashion embroidered designers
Casita Verde Pantone color palette
SWTCHCRFT Island Vibes packaging

Selected Work

Built to beICONIC.

A curated collection of brand identities, packaging systems, and strategic visual design built for brands that demand the extraordinary.

4 Projects

McDonald's Change of Fashion

Experiential Production

An experiential fashion show produced across two marquee stages in two weeks: The BET Awards in Los Angeles and Essence Festival in New Orleans. Live show production elevating five rising Black designers, with celebrity and talent integration and a full buildout in each city.

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McDonald's Change of Fashion embroidered designers
The Change of Fashion designers on stage at the activation
The BET Experience stage

Butterfly Chrome

Branding Packaging

A luxury beauty and wellness brand built around transformation. From logo mark to bath salts packaging, every touchpoint channels the brand's ethos: sophisticated, aspirational, and unmistakably Chrome.

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Butterfly Chrome brand identity hero
Butterfly Chrome PR box packaging
Butterfly Chrome bath salts packaging

Casita Verde

Branding Strategy

A full-spectrum brand identity for a premium plant boutique in Los Angeles. From storefront signage to Pantone palette to custom tote bags. A complete brand world rooted in nature, craft, and quiet luxury.

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Casita Verde storefront design
Casita Verde Pantone color palette
Casita Verde tote bag design

SWTCHCRFT

Branding Packaging

Brand identity and packaging design for United Cultivation's SWTCHCRFT line. A premium cannabis brand channeling island energy and vibrant culture. Typography, label design, and tissue paper bringing the Island Vibes collection to life.

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SWTCHCRFT Island Vibes hero
SWTCHCRFT Island Vibes packaging
SWTCHCRFT tissue paper design
Let's Build Something

the art of business.

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