About
I'm a strategic creative with a rich history in building brands spanning over 15 years. My work is defined by a relentless pursuit of excellence and a deep commitment to bringing brands to life through meaningful visual design.
With roots in both Graphic and Fashion Design, I approach every project as a blend of art and strategy, asking not just "what looks great?" but "what moves the needle?" That dual lens shapes everything: from the logo mark to the full brand ecosystem, from the one-off campaign to the multi-year identity system.
Over 15 years I've partnered with brands ranging from global Fortune 500 companies to emerging independent labels, each one bringing a unique challenge and leaving me a sharper creative. The throughline: an obsession with craft, clarity, and the kind of work that stands the test of time.
Culturally-aware. Turning taste, ideas, and identity into scalable influence.
I'm dedicated to helping brands achieve their goals through sharp visual thinking and cultural resonance. Every project honors a client's original vision while fitting seamlessly into their broader business strategy, connecting authentically with the audience it's meant to serve.
Every engagement begins with listening, deeply. From there, strategy and craft move together, not sequentially. The result is work that doesn't just look right, but performs right.
Every project begins with a clear-eyed view of where your brand needs to go, not just today, but years from now. I lead with long-term vision while keeping immediate business objectives firmly in focus. Every creative decision is a strategic one.
A knack for identifying the unique tension in every brief: the unspoken challenge that, once solved, makes everything click. I devise visual and conceptual solutions that cut through noise, connect with audiences, and make brands genuinely remarkable.
Gut instinct sharpened by data. I leverage research, audience insight, and market analysis to inform every creative decision, optimizing strategies before launch and measuring real-world impact after. Beautiful work that also performs.
As President of AIGA Los Angeles, the world's oldest and largest professional design organization, I lead a community of hundreds of designers, advocate for design education, and amplify diverse voices across the creative landscape. Under my leadership, AIGA LA has grown into one of the most active chapters in the nation, hosting programming that reaches thousands of creatives across Southern California.
As an official mentor with Adobe's Creative Apprenticeship Program, I guide emerging designers through the fundamentals of professional practice: building a compelling portfolio, navigating client relationships, pricing creative work, and building a sustainable, meaningful career in design. The program is close to my heart: I had great mentors early in my career, and I know firsthand how transformative it is to have someone who shows you the north star.
A selection of honors and board positions recognizing the work, leadership, and sustained commitment to design excellence over the course of a 15-year career.
