News & Press
Reflections on creative leadership, design culture, and building a more inclusive industry in Los Angeles and beyond.
Joseph Soto, President of AIGA Los Angeles, discusses creative leadership, the power of mentorship, and navigating the business side of design.
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Joseph Soto has been appointed AIGA LA President, spearheading initiatives that support underrepresented creatives and elevate LA's unique design voices.
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From Fashion Design 101 at MassArt as a high school student to becoming a first-generation college graduate — a story of curiosity, persistence, and creative problem-solving.
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