Appointed
Head of
AIGA LA.

Joseph Soto has been appointed AIGA LA President Elect for the 2025–2028 term, spearheading initiatives that support underrepresented creatives and elevate the visibility of LA's unique design voices.

Nickerson, a branding, marketing, PR and communications agency, has announced Director of Art and Brand Joseph Soto as President Elect of the American Institute of Graphic Arts (AIGA) Los Angeles Board of Directors for the 2025–2028 term. Soto's leadership of the LA chapter will further their mission of advancing the role of design and enhancing professional development through educational programs and career development opportunities.

Joseph Soto joined Nickerson in 2019 and currently serves as the Director of Art and Brand, leading and celebrating the work of the firm's award-winning, multi-disciplinary creative services team. He is responsible for overseeing branding, visual identity, and creative strategy for both Nickerson and its diverse group of client-partners.

In addition to guiding creative excellence, Soto has also spearheaded the agency's expansion across the West Coast, driving growth through the launch and leadership of Nickerson's Los Angeles location. With a deep commitment to design as a cultural driver, Soto brings this visionary leadership to his new role, spearheading the expansion of AIGA LA's presence throughout the West Coast design community.

"I am honored to accept this role and support the local design community," said Soto. "In LA, where creativity fuels industries from entertainment to tech, our work as designers shapes business and culture. AIGA LA will continue to lead the evolution and enrichment of our members."

Nickerson's Lead Graphic Designer, Olivia Leese, has also been appointed as Programming Director for AIGA LA, leading events and professional development opportunities for the organization.

"We're thrilled to welcome Joseph and Olivia to the AIGA LA Board," said Paul Woods, current President of AIGA LA. "Their leadership, passion, and perspective will be a huge asset as we continue building a more vibrant, connected creative community in Los Angeles."

With over fifteen years of experience, Joseph has executed creative campaigns across the life sciences, technology, hospitality, and real estate industries. His background in creative direction, brand strategy, graphic design, and web design informs his holistic and thoughtful approach to every project.

Joseph is a proud graduate of Boston Latin School and holds a BFA from Massachusetts College of Art & Design.