Connecting to what matters.

With over 50 senior living communities, Benchmark is one of the most recognized names in Senior Living. In an increasingly competitive market, however, they needed to re-examine their brand and connect their geographically dispersed communities to a shared purpose – not just to stand out for potential residents and their families, but also to enhance recruitment and employee retention. Engaging and retaining their 6,000+ employees was critical to their success and ability to deliver a unique “Benchmark experience.”